AI Associate Ethical AI and Data Privacy Practice Question
A Salesforce admin is configuring Einstein Bots for a customer service channel. They want the bot to automatically send promotional offers to customers identified as high-value. Which combination of settings best ensures ethical AI and compliance with data privacy regulations?
Answer choices
Why each option matters
Answer the question above first, then reveal the full breakdown to understand why each option is right or wrong.
Correct answer & explanation
✓
Enable the Einstein Trust Layer with toxicity detection and PII masking, and require human approval before the bot sends any promotional messages.
The Einstein Trust Layer provides toxicity detection to prevent harmful outputs, PII masking to protect sensitive data, and audit trails for governance. Direct human review of promotional offers is also important for empathy and oversight.
Answer analysis
Option-by-option breakdown
For each option: why learners choose it and why it is or isn't the right answer here.
- ✗
Disable the Einstein Trust Layer to improve response speed, and rely on the bot's internal moderation.
Why it's wrong here
Disabling the Trust Layer removes critical safeguards for harmful content and data privacy.
- ✗
Use a custom AI model without the Trust Layer, but log all bot decisions for audit.
Why it's wrong here
Custom models still need the Trust Layer's safety features; logging alone does not prevent harm or ensure privacy.
- ✗
Enable the Einstein Trust Layer with toxicity detection only, and allow the bot to send messages automatically.
Why it's wrong here
Lack of human oversight for promotional offers could lead to inappropriate or biased decisions.
- ✓
Enable the Einstein Trust Layer with toxicity detection and PII masking, and require human approval before the bot sends any promotional messages.
Why this is correct
Toxicity detection prevents offensive offers, PII masking protects customer data, and human approval ensures empathy and compliance.
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Written by Johnson Ajibi, MSc IT Security
Senior Network & Security Engineer · founder of Courseiva
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