AI Associate Ethical AI and Data Privacy Practice Question
A sales operations manager wants to ensure that the AI-driven lead scoring model in Salesforce does not discriminate against certain demographic groups. Which Salesforce tool or feature should they use to regularly check for bias in the model's predictions?
Answer choices
Why each option matters
Answer the question above first, then reveal the full breakdown to understand why each option is right or wrong.
Correct answer & explanation
✓
Use Einstein Trust Layer audit trail and model explainability features
Einstein Trust Layer's audit trail and model explainability features allow tracking predictions and identifying skewed outcomes. For bias auditing, Einstein Discovery provides fairness metrics and predictions explanations. However, the correct answer is the Einstein Trust Layer's ability to log AI decisions and the audit trail, combined with model explainability. Among the options, 'Use Einstein Trust Layer audit trail and model explainability' is the best fit.
Answer analysis
Option-by-option breakdown
For each option: why learners choose it and why it is or isn't the right answer here.
- ✓
Use Einstein Trust Layer audit trail and model explainability features
Why this is correct
The audit trail logs AI decisions, and model explainability surfaces influential factors, enabling bias detection.
- ✗
Implement Data Processing Addendum (DPA) for all customer data
Why it's wrong here
DPA is a legal document, not a tool for bias detection.
- ✗
Enable zero data retention policy to prevent data leakage
Why it's wrong here
Zero data retention protects privacy but does not directly check for bias.
- ✗
Use Data Cloud to merge all demographic data into a single profile
Why it's wrong here
Data Cloud centralizes data but does not audit bias.
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JA
Written by Johnson Ajibi, MSc IT Security
Senior Network & Security Engineer · founder of Courseiva
This AI Associate practice question is part of Courseiva's free Salesforce certification practice question bank. Courseiva provides original exam-style practice questions with explanations, topic-based practice, mock exams, readiness tracking, and study analytics to help learners prepare for the AI Associate exam.