AI Associate Ethical AI and Data Privacy Practice Question
A sales manager wants to use Einstein Lead Scoring but is concerned about transparency for the sales team. Which TWO features should they enable to provide explainability? (Choose 2)
Answer choices
Why each option matters
Answer the question above first, then reveal the full breakdown to understand why each option is right or wrong.
Correct answer & explanation
✓
Score Factors on the lead record
Score Factors show why a lead scored as it did, and labeling AI-generated scores helps reps understand that the score is AI-driven.
Answer analysis
Option-by-option breakdown
For each option: why learners choose it and why it is or isn't the right answer here.
- ✗
Einstein Copilot
Why it's wrong here
Copilot is a conversational assistant, not a lead scoring explanation tool.
- ✓
Score Factors on the lead record
Why this is correct
Score Factors display the top contributing fields and their impact.
- ✗
Einstein Activity Capture
Why it's wrong here
Activity Capture logs emails and events, not scoring explanations.
- ✓
A custom field indicating the score is AI-generated
Why this is correct
Labeling the score as AI-generated informs users of its origin.
- ✗
Einstein Trust Layer audit trail
Why it's wrong here
Audit trail logs actions but does not provide per-lead explanations.
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Written by Johnson Ajibi, MSc IT Security
Senior Network & Security Engineer · founder of Courseiva
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