AI Associate Ethical AI and Data Privacy Practice Question
A marketing team uses Einstein Send Time Optimization to determine the best time to send emails. To ensure the company follows Salesforce's Trusted AI principle of Honesty, which THREE practices should be adopted?
Answer choices
Why each option matters
Answer the question above first, then reveal the full breakdown to understand why each option is right or wrong.
Correct answer & explanation
✓
Tell recipients that the email timing was chosen by an AI algorithm
Honesty means being transparent about AI limitations and capabilities. Providing documentation, clearly communicating that predictions are AI-based, and explaining the influencing factors align with honesty. Automating without review and overpromising accuracy are contrary.
Answer analysis
Option-by-option breakdown
For each option: why learners choose it and why it is or isn't the right answer here.
- ✗
Automate all email sends without human intervention to maintain consistency
Why it's wrong here
Automation without oversight does not inherently address honesty.
- ✓
Tell recipients that the email timing was chosen by an AI algorithm
Why this is correct
Transparency about AI use is part of honesty.
- ✓
Provide a brief explanation of the factors that influenced the recommendation
Why this is correct
Explaining why the model made a recommendation supports honesty.
- ✓
Document the model's limitations (e.g., it may not account for time zones)
Why this is correct
Honesty requires acknowledging limitations.
- ✗
Claim the model is 100% accurate in predicting optimal send times
Why it's wrong here
Overpromising accuracy violates honesty.
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