AI Associate Ethical AI and Data Privacy Practice Question
A company wants to use Einstein Sentiment Analysis to classify customer feedback. What is the FIRST step they should take to ensure ethical use of customer data?
Answer choices
Why each option matters
Answer the question above first, then reveal the full breakdown to understand why each option is right or wrong.
Correct answer & explanation
✓
Obtain proper consent from customers for using their data in AI
Ethical AI begins with data governance. Obtaining proper consent from customers to use their feedback for AI analysis is a fundamental requirement under privacy regulations like GDPR and CCPA. It also aligns with the Trusted AI principle of Empathy, respecting customer autonomy.
Answer analysis
Option-by-option breakdown
For each option: why learners choose it and why it is or isn't the right answer here.
- ✗
Set up an audit trail for all AI actions
Why it's wrong here
Audit trails are important for accountability but come after data collection; consent precedes collection.
- ✗
Choose a pre-trained model to avoid using customer data
Why it's wrong here
Even pre-trained models may require customer data for fine-tuning or inference; consent is still needed.
- ✓
Obtain proper consent from customers for using their data in AI
Why this is correct
Consent is the foundation of ethical data use. Without it, any further steps may violate privacy regulations.
- ✗
Anonymize all customer feedback before analysis
Why it's wrong here
Anonymization is important but should come after obtaining consent; consent is the first ethical step.
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Written by Johnson Ajibi, MSc IT Security
Senior Network & Security Engineer · founder of Courseiva
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