AI Associate Salesforce Einstein AI Features Practice Question
A company wants to create a custom AI model that predicts whether a support case will be escalated (Yes/No) based on historical case data. They need to define the objective field, training data, and features. Which Einstein feature allows them to build this custom prediction?
Answer choices
Why each option matters
Answer the question above first, then reveal the full breakdown to understand why each option is right or wrong.
Correct answer & explanation
✓
Einstein Prediction Builder
Einstein Prediction Builder enables creation of custom binary classification models using Salesforce data, allowing selection of prediction field, data set, and features.
Answer analysis
Option-by-option breakdown
For each option: why learners choose it and why it is or isn't the right answer here.
- ✗
Einstein Case Classification
Why it's wrong here
Case Classification auto-classifies cases into predefined fields like Type, but does not allow custom prediction fields.
- ✗
Einstein Next Best Action
Why it's wrong here
Next Best Action recommends actions or offers, not predictions.
- ✓
Einstein Prediction Builder
Why this is correct
Correct. Prediction Builder is designed for custom binary predictions like escalation likelihood.
- ✗
Einstein Discovery
Why it's wrong here
Discovery provides statistical analysis and stories, not custom binary predictions.
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