AI Associate Ethical Considerations of AI Practice Question
A company's Einstein Sentiment model is used to flag negative customer feedback. The model was trained on English reviews only. When deployed globally, it misclassifies positive reviews in Spanish as negative. What is the primary ethical concern?
⚠ Common exam trap
Salesforce often tests the distinction between a model's technical flaw (low accuracy) and the ethical principle it violates (fairness), tricking candidates into picking the symptom over the root ethical concern.
Answer choices
Why each option matters
Answer the question above first, then reveal the full breakdown to understand why each option is right or wrong.
Correct answer & explanation
✓
The model is unfair to Spanish-speaking customers.
The primary ethical concern is fairness: the model was trained exclusively on English reviews, so it systematically misclassifies Spanish positive feedback as negative. This creates a disparate impact on Spanish-speaking customers, violating the principle of algorithmic fairness. The issue is not just low accuracy but an unjust bias that disadvantages a specific linguistic group.
Answer analysis
Option-by-option breakdown
For each option: why learners choose it and why it is or isn't the right answer here.
- ✗
The model is not interpretable.
Why it's wrong here
Interpretability is separate from fairness.
- ✗
The model has low accuracy for Spanish reviews.
Why it's wrong here
Low accuracy is a symptom, but the core is fairness.
- ✓
The model is unfair to Spanish-speaking customers.
Why this is correct
Lack of representation leads to unfair treatment.
- ✗
The model violates privacy regulations.
Why it's wrong here
No privacy issue mentioned.
Go deeper
Related to this question
About these practice questions
One of 753 original AI Associate practice questions on Courseiva, each with a full explanation and wrong-answer analysis — not exam dumps or protected exam content. Learn why practice questions differ from exam dumps →
JA
Written by Johnson Ajibi, MSc IT Security
Senior Network & Security Engineer · founder of Courseiva
This AI Associate practice question is part of Courseiva's free Salesforce certification practice question bank. Courseiva provides original exam-style practice questions with explanations, topic-based practice, mock exams, readiness tracking, and study analytics to help learners prepare for the AI Associate exam.