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Ethical Considerations of AIeasyMultiple ChoiceObjective-mapped

AI Associate Ethical Considerations of AI Practice Question

A company is deploying an AI-powered chatbot to handle customer service inquiries. The bot uses historical chat data for training. Which ethical consideration is MOST important to address before deployment?

⚠ Common exam trap

Salesforce often tests the distinction between ethical obligations (like consent) and technical or operational features (like accuracy or scalability), leading candidates to confuse a performance metric with a compliance requirement.

Answer choices

Why each option matters

Answer the question above first, then reveal the full breakdown to understand why each option is right or wrong.

Correct answer & explanation

Obtaining consent from customers whose data is used for training

The most critical ethical consideration is obtaining consent from customers whose historical chat data is used to train the chatbot. Under regulations like GDPR and CCPA, personal data (including chat transcripts) requires explicit consent for processing, especially when used to train an AI model. Deploying without consent violates data privacy laws and erodes user trust, regardless of the chatbot's technical performance.

Answer analysis

Option-by-option breakdown

For each option: why learners choose it and why it is or isn't the right answer here.

  • Maximizing the chatbot's response accuracy

    Why it's wrong here

    Accuracy is important but not the primary ethical consideration before deployment.

  • Obtaining consent from customers whose data is used for training

    Why this is correct

    Using customer data requires informed consent and adherence to privacy laws.

  • Ensuring the chatbot can handle high traffic volumes

    Why it's wrong here

    This is a technical performance concern, not an ethical one.

  • Designing a human handoff protocol for complex issues

    Why it's wrong here

    Human oversight is ethical but secondary to data consent.

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Written by Johnson Ajibi, MSc IT Security

Senior Network & Security Engineer · founder of Courseiva

This AI Associate practice question is part of Courseiva's free Salesforce certification practice question bank. Courseiva provides original exam-style practice questions with explanations, topic-based practice, mock exams, readiness tracking, and study analytics to help learners prepare for the AI Associate exam.