SF-Admin Sales and Marketing Applications Practice Question
AW Computing runs quarterly promotions and tracks them with Salesforce Campaigns. The marketing team needs to credit each opportunity's revenue to the specific promotion that influenced it, and they must be able to report on the total influenced pipeline per campaign. Sales reps already create opportunities from the related lead. Which configuration should the administrator verify to meet this requirement?
⚠ Common exam trap
The trap here is assuming any relationship between Campaign and Opportunity must be built manually, when Campaign Influence already supplies the automatic, reportable association.
Answer choices
Why each option matters
Answer the question above first, then reveal the full breakdown to understand why each option is right or wrong.
Correct answer & explanation
✓
Confirm that Campaign Influence is enabled and that Auto-Association is configured so campaigns are automatically linked to opportunities when the related lead converts.
Campaign Influence attributes opportunity revenue to the campaigns that touched the deal, and with Customizable Campaign Influence and Auto-Association enabled, the campaign is linked automatically when the originating lead converts. Marketing can then report on influenced pipeline and revenue per campaign without manual data entry, which matches the requirement precisely.
Answer analysis
Option-by-option breakdown
For each option: why learners choose it and why it is or isn't the right answer here.
- ✗
Add a lookup relationship from Opportunity to Campaign and build a custom report type to sum the Amount field grouped by Campaign.
Why it's wrong here
A custom lookup from Opportunity to Campaign is not the standard Campaign Influence model; Campaigns already relate to Opportunities through Campaign Members and the Influence feature. Building a parallel lookup duplicates data, is not populated automatically on conversion, and would not reflect standard influenced-revenue reporting.
- ✗
Enable the Campaign Member Status picklist on the Opportunity object so reps can select the promotion that influenced the deal.
Why it's wrong here
Campaign Member Status is a picklist that exists on Campaign Members, not Opportunities, and it tracks a member's response stage such as Sent or Responded. It does not credit opportunity revenue to a campaign, so this configuration cannot produce influenced-pipeline totals per promotion.
- ✗
Create a junction object between Campaign and Opportunity and use a Flow to populate it whenever an opportunity stage changes.
Why it's wrong here
A custom junction object reimplements what Campaign Influence already provides natively. It requires custom automation, does not integrate with standard campaign revenue fields, and would not appear in Campaign Influence reports, making the required per-campaign pipeline reporting unreliable and costly to maintain.
- ✓
Confirm that Campaign Influence is enabled and that Auto-Association is configured so campaigns are automatically linked to opportunities when the related lead converts.
Why this is correct
Customizable Campaign Influence with Auto-Association links campaigns to opportunities automatically at lead conversion, so each opportunity carries the influencing campaign and its revenue can be rolled up in Campaign reports. This gives marketing the per-campaign influenced pipeline without reps manually adding campaign members.
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Written and reviewed by Johnson Ajibi, MSc IT Security
Senior Network & Security Engineer · founder of Courseiva
Last reviewed September 2026 · checked against the official Salesforce exam blueprint
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