Explore the core capabilities of customer engagement apps in Dynamics 365 →hardMultiple ChoiceObjective-mapped
MB-910 Practice Question: Explore the core capabilities of customer engagement apps in Dynamics 365
Your organization uses Dynamics 365 Sales and wants to automatically score leads based on demographic and behavioral data. Which feature should you configure?
Answer choices
Why each option matters
Answer the question above first, then reveal the full breakdown to understand why each option is right or wrong.
Correct answer & explanation
✓
Predictive Lead Scoring
Predictive Lead Scoring (option D) is the correct feature because it uses machine learning to score leads based on demographic and behavioral data. Option A is incorrect because Copilot provides AI-powered suggestions and assistance, not lead scoring. Option B is incorrect because Power Automate flows are used for automating workflows, not for scoring leads. Option C is incorrect because Customer Insights is for unifying customer data from multiple sources, not for lead scoring.
Answer analysis
Option-by-option breakdown
For each option: why learners choose it and why it is or isn't the right answer here.
- ✗
Copilot
Why it's wrong here
Provides AI-generated content, not lead scoring.
- ✗
Power Automate flows
Why it's wrong here
Automates processes, not lead scoring.
- ✗
Customer Insights
Why it's wrong here
Unifies customer data, not lead scoring.
- ✓
Predictive Lead Scoring
Why this is correct
Uses ML to score leads automatically.
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