MB-910 Describe Dynamics 365 Sales Practice Question
You need to provide sales representatives with a data-driven score for each lead that predicts likelihood of conversion. Which feature should you use?
Answer choices
Why each option matters
Answer the question above first, then reveal the full breakdown to understand why each option is right or wrong.
Correct answer & explanation
✓
Predictive lead scoring
Predictive lead scoring uses machine learning to analyze historical data and assign a score to each lead, indicating the likelihood of conversion. This directly meets the requirement. Sales Copilot (A) is an AI assistant that helps with content and insights, not scoring. Sales Accelerator (B) is for guiding sales sequences, not scoring. Relationship Intelligence (C) focuses on analyzing existing relationships, not predicting lead conversion.
Answer analysis
Option-by-option breakdown
For each option: why learners choose it and why it is or isn't the right answer here.
- ✗
Sales Copilot
Why it's wrong here
Sales Copilot provides AI assistance for tasks, not lead scoring.
- ✗
Sales Accelerator
Why it's wrong here
Sales Accelerator provides sequenced activities, not scoring.
- ✗
Relationship Intelligence
Why it's wrong here
Relationship Intelligence provides relationship health, not lead scoring.
- ✓
Predictive lead scoring
Why this is correct
This feature uses ML to score leads based on historical data.
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