Explore the core capabilities of customer engagement apps in Dynamics 365 →easyMultiple ChoiceObjective-mapped
MB-910 Practice Question: Explore the core capabilities of customer engagement apps in Dynamics 365
A marketing team wants to create a targeted email campaign based on customer segments in Dynamics 365 Marketing. Which entity should they use to define the segment?
Answer choices
Why each option matters
Answer the question above first, then reveal the full breakdown to understand why each option is right or wrong.
Correct answer & explanation
✓
Segment
In Dynamics 365 Marketing (Customer Insights - Journeys), the entity used to define customer segments is 'Segment'. Marketing List is a legacy term from the classic app. Option C (Segment) is correct. Customer Voice is a survey tool, Lead and Account are not used for segmentation.
Answer analysis
Option-by-option breakdown
For each option: why learners choose it and why it is or isn't the right answer here.
- ✗
Customer Voice
Why it's wrong here
Customer Voice is used for surveys, not segmentation.
- ✗
Lead
Why it's wrong here
Leads are individual prospects, not a grouping mechanism.
- ✓
Segment
Why this is correct
Marketing List is the entity used to group contacts for campaigns.
- ✗
Account
Why it's wrong here
Accounts are organizations, not a segment list.
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