Explore the core capabilities of customer engagement apps in Dynamics 365 →easyMultiple ChoiceObjective-mapped
MB-910 Practice Question: Explore the core capabilities of customer engagement apps in Dynamics 365
A marketing manager wants to create a customer journey that sends a welcome email, then waits 3 days, and then sends a follow-up email. Which Dynamics 365 Marketing feature should they use?
Answer choices
Why each option matters
Answer the question above first, then reveal the full breakdown to understand why each option is right or wrong.
Correct answer & explanation
✓
Customer Journey
(Customer Journey) is correct because the Customer Journey feature in Dynamics 365 Marketing allows marketers to design multi-step automated campaigns, such as sending a welcome email, waiting a set number of days, and then sending a follow-up email. Option B (Segment) is used to define the target audience, not to build the campaign steps. Option C (Lead scoring) prioritizes leads based on engagement, not campaign flow. Option D (Marketing form) is for capturing data on web pages, not for email sequences.
Answer analysis
Option-by-option breakdown
For each option: why learners choose it and why it is or isn't the right answer here.
- ✓
Customer Journey
Why this is correct
Customer Journey allows you to design multi-step automated communications.
- ✗
Segment
Why it's wrong here
Segments define the audience but not the sequence of communications.
- ✗
Lead scoring
Why it's wrong here
Lead scoring assigns scores, not sends emails.
- ✗
Marketing form
Why it's wrong here
Forms are for data capture, not sending emails.
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