- A
Fairness
Why wrong: Fairness focuses on ensuring AI systems do not discriminate against groups. While collecting personal data could lead to unfairness, the core violation here is the lack of consent and privacy.
- B
Reliability and safety
Why wrong: Reliability and safety relate to the system functioning correctly and safely under all conditions. Personal data usage without consent is primarily a privacy issue, not a reliability concern.
- C
Privacy and security
This principle requires that individuals have control over their personal data and that data is collected and used with consent. Using customer names, addresses, and phone numbers without informing them violates this principle.
- D
Transparency
Why wrong: Transparency is about making AI systems understandable and explainable. While being open about data usage is part of transparency, the primary violation is the lack of permission, which is a privacy issue.
AI-900 Practice Question: Describe Artificial Intelligence workloads and considerations
This AI-900 practice question tests your understanding of describe artificial intelligence workloads and considerations. Read the scenario carefully and evaluate each option against the stated constraints before committing to an answer. After answering, compare your reasoning against the explanation and wrong-answer breakdown below. Once you have made your selection, read the full explanation to reinforce the concept and understand why each distractor is designed to mislead on exam day.
A retail company deploys an AI system that analyzes customer purchase history to personalize product recommendations. Without informing customers, the system also uses their names, addresses, and phone numbers to create detailed profiles. A customer advocacy group raises concerns about this practice. Which Microsoft responsible AI principle is most directly violated?
Answer choices
Why each option matters
Answer the question above first, then reveal the full breakdown to understand why each option is right or wrong.
Correct answer & explanation
Privacy and security
The correct answer is C (Privacy and security) because the AI system collects and uses customers' personally identifiable information (PII) such as names, addresses, and phone numbers without their knowledge or consent. This directly violates the Microsoft responsible AI principle of Privacy and security, which mandates that data collection and usage must be transparent, consensual, and protected against unauthorized access. The scenario describes a clear breach of data governance and user consent, which is the core of this principle.
Key principle: Answer the scenario, not the keyword: identify the specific constraint before choosing the most familiar-sounding option.
Answer analysis
Option-by-option breakdown
For each option: why learners choose it and why it is or isn't the right answer here.
- ✗
Fairness
Why it's wrong here
Fairness focuses on ensuring AI systems do not discriminate against groups. While collecting personal data could lead to unfairness, the core violation here is the lack of consent and privacy.
- ✗
Reliability and safety
Why it's wrong here
Reliability and safety relate to the system functioning correctly and safely under all conditions. Personal data usage without consent is primarily a privacy issue, not a reliability concern.
- ✓
Privacy and security
Why this is correct
This principle requires that individuals have control over their personal data and that data is collected and used with consent. Using customer names, addresses, and phone numbers without informing them violates this principle.
Related concept
Read the scenario before looking for a memorised answer.
- ✗
Transparency
Why it's wrong here
Transparency is about making AI systems understandable and explainable. While being open about data usage is part of transparency, the primary violation is the lack of permission, which is a privacy issue.
Common exam traps
Common exam trap: answer the scenario, not the keyword
The trap here is that candidates often confuse 'lack of transparency' (not informing customers) with the primary violation, but the core issue is the unauthorized use of PII, which directly violates Privacy and security, not just Transparency.
Detailed technical explanation
How to think about this question
Under the hood, Microsoft's responsible AI framework operationalizes Privacy and security through data minimization, encryption (e.g., TLS 1.2/1.3 for data in transit, AES-256 for data at rest), and strict access controls via Azure RBAC and managed identities. In real-world scenarios, a retail AI system using Azure Cognitive Services for personalization must implement Azure Policy to enforce data classification and consent management, such as requiring explicit opt-in via Azure AD B2C before processing PII. The violation here would trigger non-compliance with GDPR or CCPA, which mandate explicit consent for processing personal data.
KKey Concepts to Remember
- Read the scenario before looking for a memorised answer.
- Find the constraint that changes the correct option.
- Eliminate answers that are true in general but not in this case.
TExam Day Tips
- Watch for words such as best, first, most likely and least administrative effort.
- Review why wrong options are wrong, not only why the correct option is correct.
Key takeaway
Answer the scenario, not the keyword: identify the specific constraint before choosing the most familiar-sounding option.
Real-world example
How this comes up in practice
A company's IT admin needs to give a contractor read-only access to production logs without sharing account credentials. Using role-based access control (RBAC) and temporary scoped permissions — not a permanent shared password — is the correct pattern. Questions like this test whether you can apply least-privilege access across cloud identity services.
What to study next
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FAQ
Questions learners often ask
What does this AI-900 question test?
Describe Artificial Intelligence workloads and considerations — This question tests Describe Artificial Intelligence workloads and considerations — Read the scenario before looking for a memorised answer..
What is the correct answer to this question?
The correct answer is: Privacy and security — The correct answer is C (Privacy and security) because the AI system collects and uses customers' personally identifiable information (PII) such as names, addresses, and phone numbers without their knowledge or consent. This directly violates the Microsoft responsible AI principle of Privacy and security, which mandates that data collection and usage must be transparent, consensual, and protected against unauthorized access. The scenario describes a clear breach of data governance and user consent, which is the core of this principle.
What should I do if I get this AI-900 question wrong?
Identify which exam domain this question belongs to, review the core concept, then practise similar questions from the same domain.
What is the key concept behind this question?
Read the scenario before looking for a memorised answer.
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Last reviewed: Jun 11, 2026
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