AI0-001 AI Governance and Ethics Practice Question
A marketing team wants to use an AI system to generate personalized advertisements that include realistic images of celebrities endorsing products. The legal team raises concerns about compliance with the EU AI Act. Which action should the team take to comply with the Act's transparency requirements?
⚠ Common exam trap
The trap here is assuming that obtaining a license or relying on platform policies satisfies the EU AI Act's transparency requirements, when the Act specifically mandates disclosure of deepfake content.
Answer choices
Why each option matters
Answer the question above first, then reveal the full breakdown to understand why each option is right or wrong.
Correct answer & explanation
✓
Clearly disclose that the images are AI-generated and not real
Under the EU AI Act, deepfake content must be disclosed as artificially generated or manipulated. Generating realistic images of celebrities endorsing products without disclosure would violate this transparency requirement. The team must clearly label the images as AI-generated, regardless of licensing or platform policies.
Answer analysis
Option-by-option breakdown
For each option: why learners choose it and why it is or isn't the right answer here.
- ✗
Use only images of celebrities who are deceased, as the Act only applies to living individuals
Why it's wrong here
The EU AI Act's deepfake transparency requirements apply to AI-generated or manipulated content depicting real persons, regardless of whether they are living or deceased. Deceased celebrities may still have post-mortem publicity rights, and the Act's labeling obligation is not limited to living individuals. This approach would not achieve compliance.
- ✓
Clearly disclose that the images are AI-generated and not real
Why this is correct
The EU AI Act requires that deepfake content be disclosed as artificially generated or manipulated. Using AI to create realistic images of celebrities endorsing products constitutes a deepfake, so the team must clearly label the content to inform viewers. This transparency requirement applies regardless of licensing.
- ✗
Limit the advertisements to social media platforms that have their own AI disclosure policies
Why it's wrong here
Relying on platform policies does not fulfill the EU AI Act's legal transparency obligations. The Act places the duty to disclose on the deployer of the AI system, regardless of where the content is published. The team must ensure clear disclosure on all platforms where the deepfake advertisements appear.
- ✗
Obtain a license from each celebrity before generating their image
Why it's wrong here
While licensing may address personality rights, the EU AI Act's transparency requirements specifically mandate that deepfake content be disclosed as artificially generated. Licensing alone does not satisfy the Act's obligation to label the content. The team must also ensure the AI-generated nature is clear to viewers.
About these practice questions
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JA
Written and reviewed by Johnson Ajibi, MSc IT Security
Senior Network & Security Engineer · founder of Courseiva
Last reviewed September 2026 · checked against the official CompTIA exam blueprint
This AI0-001 practice question is part of Courseiva's free CompTIA certification practice question bank. Courseiva provides original exam-style practice questions with explanations, topic-based practice, mock exams, readiness tracking, and study analytics to help learners prepare for the AI0-001 exam.