You are the lead architect on a Claude-powered internal knowledge assistant. Six weeks into the pilot, the executive sponsor asks for a one-page status update that will be forwarded to the CFO, who has never attended a demo. Which artifact should you produce?
An executive brief is forwardable, self-contained, and frames the pilot in the CFO's language: outcomes, spend, risk, and a specific ask. Because the CFO has no demo context, the brief must carry the narrative alone, which is exactly what this artifact does while respecting the sponsor's one-page constraint.
Why this answer
A CFO with no demo context needs a forwardable artifact that stands alone: objectives, evidence of value, cost, risk, and a clear ask. The executive brief is the only option that is self-contained, brief, and framed for a financial audience, satisfying both the sponsor's request and the CFO's decision needs.
Exam trap
The trap here is assuming a more technical or more interactive artifact signals rigor, when executive audiences actually need a short, self-contained, decision-oriented document they can read without you in the room.