AI Associate Salesforce Einstein AI Features Practice Test 12 — 15 Questions

Question 1

An administrator notices that Einstein Lead Scoring is not displaying scores for some leads. The leads have the required fields populated. What is the most likely cause?

Accepted Answer

Insufficient historical lead conversion data to train the model. Einstein Lead Scoring requires a minimum amount of historical lead conversion data to train its predictive model. If there is insufficient data, the model cannot generate scores, even if all required fields are populated. This is the most likely cause because the model relies on pattern recognition from past conversions, not just field completeness.

Answer

The lead record type is not included in the scoring model

Answer

The lead score field is not added to the page layout

Answer

The user does not have the 'View Einstein Lead Scoring' permission

Question 2

A marketing team wants to display personalized product recommendations to website visitors in Experience Cloud. Which feature should they use?

Accepted Answer

Einstein Recommendation Builder. Einstein Recommendation Builder is the correct feature because it is specifically designed to deliver personalized product recommendations to website visitors in Experience Cloud. It uses AI to analyze visitor behavior, purchase history, and product attributes to surface relevant items, directly matching the use case of displaying personalized product recommendations.

Answer

Einstein Prediction Builder

Answer

Einstein Next Best Action

Answer

Einstein GPT

Question 3

A customer service agent wants to receive suggested knowledge articles while working on a case. Which Einstein feature should be enabled?

Accepted Answer

Einstein Article Recommendations. Einstein Article Recommendations is the correct feature because it specifically uses AI to suggest relevant knowledge articles to a service agent based on the context of the case they are working on. This directly matches the requirement of receiving suggested knowledge articles while handling a case.

Answer

Einstein Case Classification

Answer

Einstein GPT Service GPT

Answer

Einstein Next Best Action

Question 4

A sales leader wants to see an AI-generated forecast that compares the predicted revenue to the reps' commit amounts. Which feature provides this comparison?

Accepted Answer

Einstein Forecasting. Einstein Forecasting uses AI to generate predictions that can be compared to rep commit amounts in the forecast dashboard.

Answer

Einstein Discovery

Answer

Einstein GPT

Answer

Einstein Opportunity Scoring

Question 5

A company uses Einstein Conversation Insights to analyze sales call recordings. They want to automatically capture the next steps mentioned in calls. Which feature of Conversation Insights should they configure?

Accepted Answer

Next Step Capture. Next Step Capture, is correct because it is the specific Einstein Conversation Insights feature designed to automatically identify and extract action items or follow-up tasks mentioned during sales calls. This allows the system to surface commitments and next steps without manual note-taking, directly addressing the requirement to capture next steps from call recordings.

Answer

Talk-time Metrics

Answer

Keyword Tracking

Answer

Call Summary

Question 6

A company wants to build a chatbot in Service Cloud that can handle common customer queries and escalate to a human agent when needed. Which tool should they use?

Accepted Answer

Einstein Bots. Einstein Bots is the correct tool because it is specifically designed to build conversational chatbots within Service Cloud that can handle common customer queries using predefined flows and seamlessly escalate to a human agent when the bot cannot resolve the issue. Unlike other Einstein features, Einstein Bots integrates directly with Omni-Channel routing to transfer conversations to live agents, making it the appropriate choice for this use case.

Answer

Einstein Next Best Action

Answer

Einstein GPT

Answer

Einstein Copilot

Question 7

A data analyst wants to create an automatic statistical analysis of sales data that includes waterfall charts and improvement suggestions. Which feature provides these capabilities?

Accepted Answer

Einstein Discovery. Einstein Discovery provides automated statistical analysis with stories, waterfall charts, and improvement suggestions.

Answer

Einstein GPT

Answer

Einstein Prediction Builder

Answer

Einstein Analytics

Question 8

An organization wants to use Einstein GPT to generate case summaries and draft knowledge articles for service agents. Which TWO Einstein GPT products should they enable? (Choose two)

Accepted Answer

Prompt Builder. Service GPT includes case summary and knowledge article draft capabilities.

Answer

Einstein Copilot

Answer

Sales GPT

Answer

Einstein Article Recommendations

Question 9

A company is building an Einstein Bot for customer support. They need to ensure the bot can understand user intents and extract key information. Which THREE components are essential for this? (Choose three)

Accepted Answer

NLP training. NLP training is essential because it enables the Einstein Bot to understand natural language inputs from users. By training the bot with NLP models, it can accurately interpret user intents and extract relevant information from conversations, which is fundamental for effective customer support automation.

Answer

Handoff to agent

Answer

Dialog flows

Question 10

An admin wants to create a custom AI model to predict lead conversion using Einstein Prediction Builder. Which TWO items must they select when creating the model? (Choose two)

Accepted Answer

Data set (records to train on). The data set defines the records (e.g., leads, opportunities) that the model will use for training. Without specifying which records to train on, the model has no source of historical data to learn patterns from. Einstein Prediction Builder requires you to select a data set (such as a report or object) to provide the training examples.

Answer

Model algorithm type

Answer

Prediction explanation settings

Answer

Features (input fields)

Question 11

A sales manager wants to automatically log emails from a specific customer domain to Salesforce, but exclude internal company emails and spam. Which feature should they configure?

Accepted Answer

Einstein Activity Capture. Einstein Activity Capture is the correct feature because it automatically logs emails and events from supported email clients (like Gmail and Outlook) into Salesforce, with configurable rules to include or exclude specific domains. This allows the sales manager to set a rule to log emails from the customer domain while excluding internal company emails and spam, without requiring manual user action or complex automation.

Answer

Einstein Email Insights

Answer

Einstein Lead Scoring

Answer

Einstein Conversation Insights

Question 12

Which Einstein feature provides automated statistical analysis of Salesforce data, generates natural language stories, and suggests improvement actions?

Accepted Answer

Einstein Discovery. Einstein Discovery is the AI analytics tool that performs automated analysis, creates stories, and offers prescriptions.

Answer

Einstein Forecast

Answer

Einstein Prediction Builder

Answer

Einstein Next Best Action

Question 13

A service team needs an AI bot that can handle complex customer issues requiring integration with external systems and escalate to a human agent when confidence is low. Which Einstein feature should be used?

Accepted Answer

Einstein Bots. Einstein Bots are designed to handle complex, multi-turn customer issues by integrating with external systems via Apex actions or REST APIs, and they include a built-in confidence threshold that triggers escalation to a human agent when the bot's confidence in resolving the query drops below a configurable level. This directly matches the requirement for handling complex issues with external system integration and low-confidence escalation.

Answer

Agentforce

Answer

Einstein Case Classification

Answer

Einstein GPT (Service GPT)

Question 14

A sales rep wants to see which of their leads are most likely to convert, ranked from 1 to 99, directly in the lead list view. Which feature provides this capability?

Accepted Answer

Einstein Lead Scoring. Einstein Lead Scoring is the correct feature because it automatically assigns a score from 1 to 99 to each lead based on historical conversion patterns, directly in the lead list view. This allows the sales rep to rank leads by likelihood to convert without manual calculation or custom development.

Answer

Einstein Opportunity Scoring

Answer

Einstein Activity Capture

Answer

Einstein Prediction Builder

Question 15

Which Einstein feature uses generative AI to help sales reps compose personalized emails directly in Salesforce?

Accepted Answer

Sales GPT. Sales GPT includes email generation capabilities for sales reps.

Answer

Einstein Copilot

Answer

Einstein Service GPT

Answer

Einstein Bots