Sales-Con-201 Sales Lifecycle Practice Question
Sales leadership at Cloud Kicks wants to identify which marketing campaigns are driving the highest revenue closed-won deals. Which feature should be configured to track this multi-touch attribution?
Answer choices
Why each option matters
Answer the question above first, then reveal the full breakdown to understand why each option is right or wrong.
Correct answer & explanation
✓
Campaign Influence (Custom Models or Standard Models)
Campaign Influence allows tracking multiple campaigns that touch an opportunity.
Answer analysis
Option-by-option breakdown
For each option: why learners choose it and why it is or isn't the right answer here.
- ✗
Lead Conversion Mapping
Why it's wrong here
Mapping transfers fields from lead to contact/account/opportunity upon conversion, not multi-touch campaign attribution.
- ✓
Campaign Influence (Custom Models or Standard Models)
Why this is correct
Campaign Influence tracks multiple campaigns associated with an opportunity.
- ✗
Campaign Hierarchy
Why it's wrong here
Hierarchy organizes campaigns by parent/child relationships.
- ✗
Sales Cloud Einstein Opportunity Scoring
Why it's wrong here
Scoring predicts win likelihood, not campaign attribution.
About these practice questions
Courseiva writes every Sales-Con-201 question from scratch — 321 in total, each with an explanation and a wrong-answer breakdown. None are copied from real exams or dumps. Learn why practice questions differ from exam dumps →
JA
Written and reviewed by Johnson Ajibi, MSc IT Security
Senior Network & Security Engineer · founder of Courseiva
Last reviewed August 2026 · checked against the official Salesforce exam blueprint
This Sales-Con-201 practice question is part of Courseiva's free Salesforce certification practice question bank. Courseiva provides original exam-style practice questions with explanations, topic-based practice, mock exams, readiness tracking, and study analytics to help learners prepare for the Sales-Con-201 exam.