Sales-Con-201 Practice Question: Practical Application OF Sales Cloud Expertise
An organization uses Campaigns to track marketing efforts. A manager needs a report showing which Campaigns have generated the most closed-won Opportunities. What is the primary object that links these?
Answer choices
Why each option matters
Answer the question above first, then reveal the full breakdown to understand why each option is right or wrong.
Correct answer & explanation
✓
Campaign Influence.
Campaign Members and Campaign Influence track the relationship between marketing spend and sales revenue.
Answer analysis
Option-by-option breakdown
For each option: why learners choose it and why it is or isn't the right answer here.
- ✗
Opportunity Contact Role.
Why it's wrong here
This relates contacts to opportunities, but not directly to the campaign source.
- ✗
Account-Campaign mapping.
Why it's wrong here
Campaigns are typically linked to Contacts or Leads, not primarily the Account object.
- ✗
Lead Conversion.
Why it's wrong here
This is a process, not an object that tracks ongoing campaign performance.
- ✓
Campaign Influence.
Why this is correct
Campaign Influence allows for attributing revenue from Opportunities back to Campaigns.
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JA
Written and reviewed by Johnson Ajibi, MSc IT Security
Senior Network & Security Engineer · founder of Courseiva
Last reviewed August 2026 · checked against the official Salesforce exam blueprint
This Sales-Con-201 practice question is part of Courseiva's free Salesforce certification practice question bank. Courseiva provides original exam-style practice questions with explanations, topic-based practice, mock exams, readiness tracking, and study analytics to help learners prepare for the Sales-Con-201 exam.