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Data 360 Consultant Data Ingestion And Modeling Practice Question

Which THREE characteristics apply to Data Model Objects (DMOs) in Data Cloud? (Choose THREE)

Answer choices

Why each option matters

Answer the question above first, then reveal the full breakdown to understand why each option is right or wrong.

Correct answer & explanation

They are structured based on the Cloud Information Model (CIM).

DMOs represent harmonized data structured according to the Cloud Information Model, can be standard or custom, and serve as the foundation for segmentation and insights.

Answer analysis

Option-by-option breakdown

For each option: why learners choose it and why it is or isn't the right answer here.

  • They are structured based on the Cloud Information Model (CIM).

    Why this is correct

    DMOs follow the CIM standard for harmonization.

  • They require Apex code to establish relationships between each other.

    Why it's wrong here

    Relationships between DMOs are configured visually in the Data Model UI, not via Apex.

  • They can be either standard or custom objects.

    Why this is correct

    Consultants can use standard CIM DMOs or create custom DMOs.

  • They are used directly as targets for segmentation and calculated insights.

    Why this is correct

    Segments and Calculated Insights are built on top of DMOs.

  • They store raw, unformatted data directly from the source system without modification.

    Why it's wrong here

    Raw, unformatted data is stored in Data Source Objects (DSOs), not DMOs.

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Last reviewed August 2026 · checked against the official Salesforce exam blueprint

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