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Data 360 Consultant Act ON Data Practice Question

Which THREE attributes or details are typically required when setting up an Activation for an advertising platform (e.g., Meta Ads or Google Ads)? (Choose three.)

Answer choices

Why each option matters

Answer the question above first, then reveal the full breakdown to understand why each option is right or wrong.

Correct answer & explanation

Contact Point identifiers (such as hashed email or phone)

Advertising activations require selecting a segment, mapping contact point identifiers, and linking an ad activation target.

Answer analysis

Option-by-option breakdown

For each option: why learners choose it and why it is or isn't the right answer here.

  • A custom Apex controller class for payload generation

    Why it's wrong here

    Custom Apex is not used for advertising activations.

  • Contact Point identifiers (such as hashed email or phone)

    Why this is correct

    Ad networks require matching identifiers like hashed emails.

  • An active published Segment

    Why this is correct

    An activation cannot be created without an existing segment.

  • An Advertising Activation Target

    Why this is correct

    The target platform connection must be selected.

  • A Marketing Cloud Engagement journey canvas ID

    Why it's wrong here

    Journey IDs are specific to Marketing Cloud journeys, not ad platform activations.

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Written and reviewed by Johnson Ajibi, MSc IT Security

Senior Network & Security Engineer · founder of Courseiva

Last reviewed August 2026 · checked against the official Salesforce exam blueprint

This Data 360 Consultant practice question is part of Courseiva's free Salesforce certification practice question bank. Courseiva provides original exam-style practice questions with explanations, topic-based practice, mock exams, readiness tracking, and study analytics to help learners prepare for the Data 360 Consultant exam.