Data 360 Consultant Identity Resolution Practice Question
What role do match rules play within an Identity Resolution ruleset in Salesforce Data Cloud?
Answer choices
Why each option matters
Answer the question above first, then reveal the full breakdown to understand why each option is right or wrong.
Correct answer & explanation
✓
They define the criteria used to determine which source records represent the same individual and should be linked.
Match rules define the criteria used to identify whether multiple source records refer to the same individual.
Answer analysis
Option-by-option breakdown
For each option: why learners choose it and why it is or isn't the right answer here.
- ✗
They dictate which field values survive on the unified profile.
Why it's wrong here
Field survivorship is governed by reconciliation rules, not match rules.
- ✗
They export unified profiles to external marketing platforms.
Why it's wrong here
Exporting is handled by activation targets.
- ✗
They cleanse raw data streams prior to ingestion.
Why it's wrong here
Cleansing happens during ingestion transforms, not via match rules.
- ✓
They define the criteria used to determine which source records represent the same individual and should be linked.
Why this is correct
Match rules specify the attributes (like email, phone, name) evaluated to group records together.
About these practice questions
Courseiva writes every Data 360 Consultant question from scratch — 519 in total, each with an explanation and a wrong-answer breakdown. None are copied from real exams or dumps. Learn why practice questions differ from exam dumps →
JA
Written and reviewed by Johnson Ajibi, MSc IT Security
Senior Network & Security Engineer · founder of Courseiva
Last reviewed August 2026 · checked against the official Salesforce exam blueprint
This Data 360 Consultant practice question is part of Courseiva's free Salesforce certification practice question bank. Courseiva provides original exam-style practice questions with explanations, topic-based practice, mock exams, readiness tracking, and study analytics to help learners prepare for the Data 360 Consultant exam.