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Act ON DataeasyMultiple ChoiceObjective-mapped

Data 360 Consultant Act ON Data Practice Question

What is required before you can create an activation in Data Cloud?

Answer choices

Why each option matters

Answer the question above first, then reveal the full breakdown to understand why each option is right or wrong.

Correct answer & explanation

An active Segment and a configured Activation Target

An activation requires both an existing segment and a configured activation target.

Answer analysis

Option-by-option breakdown

For each option: why learners choose it and why it is or isn't the right answer here.

  • An active Segment and a configured Activation Target

    Why this is correct

    You must have a published segment and a valid activation target to create an activation.

  • A Marketing Cloud account with Journey Builder enabled

    Why it's wrong here

    Journey Builder is not required; activations can target ad platforms or cloud storage.

  • An active Tableau dashboard connection

    Why it's wrong here

    Tableau is used for analytics reporting, not for creating activations.

  • A custom Apex trigger on the Individual object

    Why it's wrong here

    Apex triggers are not required for activations.

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Written and reviewed by Johnson Ajibi, MSc IT Security

Senior Network & Security Engineer · founder of Courseiva

Last reviewed August 2026 · checked against the official Salesforce exam blueprint

This Data 360 Consultant practice question is part of Courseiva's free Salesforce certification practice question bank. Courseiva provides original exam-style practice questions with explanations, topic-based practice, mock exams, readiness tracking, and study analytics to help learners prepare for the Data 360 Consultant exam.