Data 360 Consultant Act ON Data Practice Question
An organization has configured an activation to Marketing Cloud Engagement. Marketing users report that while new profiles are added successfully, profile updates (such as email address changes) are not propagating to the target data extension. What should the consultant investigate?
Answer choices
Why each option matters
Answer the question above first, then reveal the full breakdown to understand why each option is right or wrong.
Correct answer & explanation
✓
Verify that the primary key and upsert behavior on the target Marketing Cloud Data Extension match the activation membership key.
For profile updates to reflect properly in Marketing Cloud Engagement data extensions during activations, the primary key and update behavior (such as upsert keys) on the target data extension must be correctly aligned with the activation primary key.
Answer analysis
Option-by-option breakdown
For each option: why learners choose it and why it is or isn't the right answer here.
- ✗
Ensure that the segment uses an append-only publishing policy.
Why it's wrong here
Append-only policies would prevent updates by design, but standard updates require correct upsert keys.
- ✗
Increase the batch size of the Data Stream ingestion job.
Why it's wrong here
Data stream batch size does not impact activation export logic.
- ✗
Check if the Marketing Cloud connector user has View All permissions on the Contact object.
Why it's wrong here
Marketing Cloud data extension updates are managed via API integrations, not CRM object FLS.
- ✓
Verify that the primary key and upsert behavior on the target Marketing Cloud Data Extension match the activation membership key.
Why this is correct
If the primary key or update configuration on the data extension does not support upserts, updates will fail or result in duplicate rows rather than refreshing existing records.
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Written and reviewed by Johnson Ajibi, MSc IT Security
Senior Network & Security Engineer · founder of Courseiva
Last reviewed August 2026 · checked against the official Salesforce exam blueprint
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