Data 360 Consultant Identity Resolution Practice Question
An architect is reviewing an identity resolution ruleset where customer records from a legacy billing system are frequently failing to link with CRM records because the legacy system stores names in ALL CAPS while CRM uses Title Case. What is the best way to handle this?
Answer choices
Why each option matters
Answer the question above first, then reveal the full breakdown to understand why each option is right or wrong.
Correct answer & explanation
✓
Ensure data streams map to standard DMO fields, as Data Cloud automatically applies normalization rules (such as case insensitivity and whitespace stripping) during matching.
Data Cloud normalization automatically standardizes text casing and whitespace during ingestion, but consultants should ensure fields are mapped to standard DMO attributes where normalization rules apply.
Answer analysis
Option-by-option breakdown
For each option: why learners choose it and why it is or isn't the right answer here.
- ✓
Ensure data streams map to standard DMO fields, as Data Cloud automatically applies normalization rules (such as case insensitivity and whitespace stripping) during matching.
Why this is correct
Standard DMO mapping enables Data Cloud's built-in normalization engine to handle casing differences automatically.
- ✗
Write a custom SQL data transform to convert all legacy billing names to lowercase before ingestion.
Why it's wrong here
While data transforms can modify casing, Data Cloud's matching engine already handles case normalization natively when mapped to standard DMOs.
- ✗
Create a calculated insight to concatenate legacy billing names with CRM names.
Why it's wrong here
Concatenation does not resolve matching discrepancies.
- ✗
Disable fuzzy matching and switch to Exact Name matching.
Why it's wrong here
Exact Name matching is sensitive to casing if not properly normalized; fuzzy name or standard DMO mapping is required.
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JA
Written and reviewed by Johnson Ajibi, MSc IT Security
Senior Network & Security Engineer · founder of Courseiva
Last reviewed August 2026 · checked against the official Salesforce exam blueprint
This Data 360 Consultant practice question is part of Courseiva's free Salesforce certification practice question bank. Courseiva provides original exam-style practice questions with explanations, topic-based practice, mock exams, readiness tracking, and study analytics to help learners prepare for the Data 360 Consultant exam.