Data 360 Consultant Act ON Data Practice Question
A marketing team needs to deliver daily targeted campaigns to Google Ads using a Data Cloud segment. The ad platform requires the audience file to be refreshed every 24 hours. How should the consultant configure the activation schedule?
Answer choices
Why each option matters
Answer the question above first, then reveal the full breakdown to understand why each option is right or wrong.
Correct answer & explanation
✓
Configure the Activation schedule to run daily, immediately following the Segment refresh schedule.
Activation schedules can be configured to run daily or at specific intervals following the segment publish schedule to ensure timely delivery to the target platform.
Answer analysis
Option-by-option breakdown
For each option: why learners choose it and why it is or isn't the right answer here.
- ✗
Rely on manual activation republishing triggered by an administrator every morning.
Why it's wrong here
Manual refreshes are inefficient and prone to human error; scheduling automates this process.
- ✗
Set the Activation to stream in real-time to Google Ads using webhooks.
Why it's wrong here
Google Ads custom audience uploads operate on batch file/API transfers rather than real-time webhooks.
- ✗
Configure the Data Stream refresh rate to 24 hours.
Why it's wrong here
Data stream refresh governs ingestion from sources, not the activation export schedule to ad networks.
- ✓
Configure the Activation schedule to run daily, immediately following the Segment refresh schedule.
Why this is correct
Aligning the activation schedule to run after the segment refresh ensures the ad network receives the most up-to-date audience daily.
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Written and reviewed by Johnson Ajibi, MSc IT Security
Senior Network & Security Engineer · founder of Courseiva
Last reviewed August 2026 · checked against the official Salesforce exam blueprint
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