Data 360 Consultant Act ON Data Practice Question
A marketer wants to include attributes from a related Related Data Object (e.g., Total Lifetime Spend from Orders) in an activation destined for an ad network. How should the consultant configure this?
Answer choices
Why each option matters
Answer the question above first, then reveal the full breakdown to understand why each option is right or wrong.
Correct answer & explanation
✓
Include the attributes as Additional Attributes (Activation Attributes) within the Activation configuration.
Contact points and additional attributes can be added as activation attributes directly within the Activation creation wizard, drawing from related DMOs linked to the Unified Individual.
Answer analysis
Option-by-option breakdown
For each option: why learners choose it and why it is or isn't the right answer here.
- ✓
Include the attributes as Additional Attributes (Activation Attributes) within the Activation configuration.
Why this is correct
Activation attributes allow marketers to append related DMO attributes (like order totals or preferred store) to the segment export.
- ✗
Create a new Segment for every possible spending bracket.
Why it's wrong here
Creating separate segments for every bracket is inefficient when activation attributes can dynamically export those values.
- ✗
Export the raw data via Data Share and write a custom script on the ad network side.
Why it's wrong here
Data Cloud supports native attribute inclusion within activations without requiring custom data share scripts.
- ✗
Write a custom Apex trigger on the Unified Individual object to push attributes to the ad network API.
Why it's wrong here
Apex triggers do not run on Data Cloud Unified Individual objects for external ad network distribution.
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Written and reviewed by Johnson Ajibi, MSc IT Security
Senior Network & Security Engineer · founder of Courseiva
Last reviewed August 2026 · checked against the official Salesforce exam blueprint
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