Data 360 Consultant Data Cloud Overview Practice Question
A Data Cloud Consultant is reviewing storage consumption. They notice that the Identity Resolution ruleset has created a large number of Unified Individuals from disparate source records. Which component consumes the primary processing capacity during identity resolution runs?
Answer choices
Why each option matters
Answer the question above first, then reveal the full breakdown to understand why each option is right or wrong.
Correct answer & explanation
✓
Identity Resolution ruleset execution (match and reconciliation rules)
Identity Resolution executes match rules and reconciliation rules to combine multiple individual records into a single unified profile, which is a resource-intensive batch process.
Answer analysis
Option-by-option breakdown
For each option: why learners choose it and why it is or isn't the right answer here.
- ✗
Data Stream ingestion frequency settings
Why it's wrong here
Ingestion frequency affects stream processing, not the identity resolution compute engine.
- ✗
Calculated Insights aggregation queries
Why it's wrong here
Calculated Insights run separately from identity resolution processes.
- ✗
Activation publishing jobs to external endpoints
Why it's wrong here
Activation jobs handle segment delivery, not profile merging computation.
- ✓
Identity Resolution ruleset execution (match and reconciliation rules)
Why this is correct
Running match and reconciliation rules to resolve profiles is the core compute-heavy task in Identity Resolution.
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JA
Written and reviewed by Johnson Ajibi, MSc IT Security
Senior Network & Security Engineer · founder of Courseiva
Last reviewed August 2026 · checked against the official Salesforce exam blueprint
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