Data 360 Consultant Identity Resolution Practice Question
A consultant wants to ensure that when identity resolution executes, address fields are populated from the system with the highest data quality score, which is stored as a custom attribute. How should the consultant approach this?
Answer choices
Why each option matters
Answer the question above first, then reveal the full breakdown to understand why each option is right or wrong.
Correct answer & explanation
✓
Configure the Source Sequence reconciliation rule and prioritize the data sources according to the data quality hierarchy.
Since custom data quality rankings dictate precedence, Source Sequence is the appropriate reconciliation rule when configured with a prioritized source order representing data quality tiers.
Answer analysis
Option-by-option breakdown
For each option: why learners choose it and why it is or isn't the right answer here.
- ✗
Disable Identity Resolution and use data transform queries.
Why it's wrong here
Disabling identity resolution eliminates unified profiles altogether.
- ✗
Use the Highest Frequency rule to select the most common address.
Why it's wrong here
Frequency does not guarantee data quality.
- ✓
Configure the Source Sequence reconciliation rule and prioritize the data sources according to the data quality hierarchy.
Why this is correct
Source Sequence allows ranking data sources so that the highest quality source dictates attribute survivorship.
- ✗
Write a Calculated Insight to overwrite the address field with SQL CASE statements.
Why it's wrong here
Calculated insights cannot overwrite standard unified profile attributes directly.
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JA
Written and reviewed by Johnson Ajibi, MSc IT Security
Senior Network & Security Engineer · founder of Courseiva
Last reviewed August 2026 · checked against the official Salesforce exam blueprint
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