Data 360 Consultant Segmentation And Insights Practice Question
A consultant wants to ensure that a segment only includes profiles where the customer's email address is not null and email opt-in is set to true. Where should these filters be applied?
Answer choices
Why each option matters
Answer the question above first, then reveal the full breakdown to understand why each option is right or wrong.
Correct answer & explanation
✓
Inside the Segment Canvas profile criteria container.
Profile attribute filters are applied directly inside the Segment Canvas when defining the audience criteria.
Answer analysis
Option-by-option breakdown
For each option: why learners choose it and why it is or isn't the right answer here.
- ✗
Within the Calculated Insight SQL SELECT clause.
Why it's wrong here
While possible in CIs, standard profile filtering is natively and more easily handled in Segment Canvas.
- ✓
Inside the Segment Canvas profile criteria container.
Why this is correct
Profile criteria containers allow filtering on direct profile attributes like email and opt-in status.
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Inside the Identity Resolution matching rules.
Why it's wrong here
Matching rules determine how records merge, not whether profiles meet marketing consent criteria.
- ✗
At the Data Stream field mapping level.
Why it's wrong here
Mapping fields determines schema relationships, not active audience filtering.
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JA
Written and reviewed by Johnson Ajibi, MSc IT Security
Senior Network & Security Engineer · founder of Courseiva
Last reviewed August 2026 · checked against the official Salesforce exam blueprint
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