Data 360 Consultant Segmentation And Insights Practice Question
A consultant needs to create a segment based on customer loyalty tier, which is stored in a Custom Object mapped to the Individual DMO. When building the segment, the loyalty tier attribute is showing as blank for many unified profiles. What should the consultant check first?
Answer choices
Why each option matters
Answer the question above first, then reveal the full breakdown to understand why each option is right or wrong.
Correct answer & explanation
✓
Verify that the Custom Object is correctly mapped to the Individual DMO via a foreign key and that identity resolution has been run.
If attributes appear blank in segmentation, the consultant should verify identity resolution rules, data mapping, and whether the data was successfully ingested and unified into the Individual DMO.
Answer analysis
Option-by-option breakdown
For each option: why learners choose it and why it is or isn't the right answer here.
- ✓
Verify that the Custom Object is correctly mapped to the Individual DMO via a foreign key and that identity resolution has been run.
Why this is correct
Data must be correctly mapped to the data model and unified through identity resolution so that profile attributes correctly populate on the unified Individual profile.
- ✗
Check if the segment needs to be converted to a streaming segment to read custom objects.
Why it's wrong here
Batch segments can read custom objects mapped to the data model without issue.
- ✗
Reinstall the Data Cloud data kit.
Why it's wrong here
Reinstalling data kits is unnecessary for fixing attribute population issues resulting from mapping or identity resolution.
- ✗
Ensure the segment publish schedule is set to run every 5 minutes.
Why it's wrong here
Publish frequency does not resolve missing data caused by improper mapping or unexecuted identity resolution.
About these practice questions
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JA
Written and reviewed by Johnson Ajibi, MSc IT Security
Senior Network & Security Engineer · founder of Courseiva
Last reviewed August 2026 · checked against the official Salesforce exam blueprint
This Data 360 Consultant practice question is part of Courseiva's free Salesforce certification practice question bank. Courseiva provides original exam-style practice questions with explanations, topic-based practice, mock exams, readiness tracking, and study analytics to help learners prepare for the Data 360 Consultant exam.