Data 360 Consultant Identity Resolution Practice Question
A consultant is troubleshooting an identity resolution implementation where multiple source records from an e-commerce platform are failing to merge with CRM records despite having matching email addresses. Upon investigation, what is the most likely cause?
Answer choices
Why each option matters
Answer the question above first, then reveal the full breakdown to understand why each option is right or wrong.
Correct answer & explanation
✓
The e-commerce email field was mapped to a custom attribute instead of the standard Contact Point Email DMO with proper primary key/foreign key relationships.
If matching fails despite matching data, checking data mapping, data space segregation, or normalization discrepancies is crucial. Specifically, unmapped email fields or mapping to the wrong Contact Point Email type will prevent matching.
Answer analysis
Option-by-option breakdown
For each option: why learners choose it and why it is or isn't the right answer here.
- ✗
Reconciliation rules were set to Most Recent instead of Source Sequence.
Why it's wrong here
Reconciliation rules determine survivorship after records are linked, not whether matching occurs.
- ✓
The e-commerce email field was mapped to a custom attribute instead of the standard Contact Point Email DMO with proper primary key/foreign key relationships.
Why this is correct
Identity resolution match rules evaluate standard DMO fields like Contact Point Email; unmapped or custom-mapped fields are ignored by match rules.
- ✗
Data Cloud requires manual SQL triggers to activate e-commerce data streams.
Why it's wrong here
Data streams run automatically upon ingestion configuration.
- ✗
The Unified Individual DMO is missing an activation target assignment.
Why it's wrong here
Activation targets have no impact on the identity resolution matching engine.
About these practice questions
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JA
Written and reviewed by Johnson Ajibi, MSc IT Security
Senior Network & Security Engineer · founder of Courseiva
Last reviewed August 2026 · checked against the official Salesforce exam blueprint
This Data 360 Consultant practice question is part of Courseiva's free Salesforce certification practice question bank. Courseiva provides original exam-style practice questions with explanations, topic-based practice, mock exams, readiness tracking, and study analytics to help learners prepare for the Data 360 Consultant exam.