Data 360 Consultant Segmentation And Insights Practice Question
A consultant is troubleshooting a Calculated Insight that aggregates total purchases per customer over the last year. The metric returns incorrect values for several customers. Which THREE factors should the consultant investigate? (Choose three.)
Answer choices
Why each option matters
Answer the question above first, then reveal the full breakdown to understand why each option is right or wrong.
Correct answer & explanation
✓
Data model object relationship cardinality (e.g., inner vs. outer joins affecting row counts).
Calculated Insight issues often stem from incorrect join relationships, improper time window filtering, or mishandled null values in aggregates.
Answer analysis
Option-by-option breakdown
For each option: why learners choose it and why it is or isn't the right answer here.
- ✗
Whether the Calculated Insight is scheduled as streaming or batch.
Why it's wrong here
Calculated Insights have their own scheduling and execution engine types, but incorrect values are primarily a logic or data issue.
- ✓
Data model object relationship cardinality (e.g., inner vs. outer joins affecting row counts).
Why this is correct
Incorrect cardinality can duplicate rows or drop records during aggregation.
- ✗
The activation target format configured for the resulting segment.
Why it's wrong here
Activation targets are downstream and do not affect the internal calculation logic of a Calculated Insight.
- ✓
How null values are handled within aggregate functions like SUM or COUNT.
Why this is correct
Null handling impacts totals, as some functions ignore nulls while others treat them differently.
- ✓
The timezone settings applied in the timestamp filters of the ANSI SQL query.
Why this is correct
Timezone discrepancies can shift transaction dates outside the intended 1-year window.
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JA
Written and reviewed by Johnson Ajibi, MSc IT Security
Senior Network & Security Engineer · founder of Courseiva
Last reviewed August 2026 · checked against the official Salesforce exam blueprint
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