Data 360 Consultant Identity Resolution Practice Question
A consultant is designing identity resolution for an organization that receives customer data from both a B2C retail app and a B2B corporate portal. The client wants separate unified profile structures for consumers versus business buyers. How should this be structured in Data Cloud?
Answer choices
Why each option matters
Answer the question above first, then reveal the full breakdown to understand why each option is right or wrong.
Correct answer & explanation
✓
Partition the B2C and B2B data into separate data spaces and configure dedicated identity resolution rulesets for each space.
Different profile structures or distinct business domains with strict separation requirements should be partitioned into separate data spaces, each housing its own identity resolution ruleset.
Answer analysis
Option-by-option breakdown
For each option: why learners choose it and why it is or isn't the right answer here.
- ✓
Partition the B2C and B2B data into separate data spaces and configure dedicated identity resolution rulesets for each space.
Why this is correct
Data spaces provide the logical boundary needed to maintain separate identity resolution strategies and profile structures for distinct business units.
- ✗
Create a single ruleset with conflicting match rules to automatically separate them.
Why it's wrong here
Conflicting match rules will cause unpredictable merging rather than clean separation.
- ✗
Map both B2C and B2B data streams to the same exact unmapped DLO without data transforms.
Why it's wrong here
Unmapped DLOs do not resolve identities or separate business domains.
- ✗
Use Calculated Insights to delete B2B profiles from the B2C unified individual table.
Why it's wrong here
Calculated insights cannot delete records from unified tables.
About these practice questions
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JA
Written and reviewed by Johnson Ajibi, MSc IT Security
Senior Network & Security Engineer · founder of Courseiva
Last reviewed August 2026 · checked against the official Salesforce exam blueprint
This Data 360 Consultant practice question is part of Courseiva's free Salesforce certification practice question bank. Courseiva provides original exam-style practice questions with explanations, topic-based practice, mock exams, readiness tracking, and study analytics to help learners prepare for the Data 360 Consultant exam.