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Segmentation And InsightsmediumMultiple ChoiceObjective-mapped

Data 360 Consultant Segmentation And Insights Practice Question

A consultant is designing a segment that requires filtering based on a Calculated Insight metric (e.g., Total Spend > 500). What type of attribute is used in the Segment Canvas to achieve this?

Answer choices

Why each option matters

Answer the question above first, then reveal the full breakdown to understand why each option is right or wrong.

Correct answer & explanation

Calculated Insight attributes related to the Unified Individual.

Calculated Insight objects appear as related attributes or direct attributes on the Unified Individual once mapped, allowing them to be dragged into segment containers.

Answer analysis

Option-by-option breakdown

For each option: why learners choose it and why it is or isn't the right answer here.

  • Identity Resolution rule set parameters.

    Why it's wrong here

    Rule set parameters define matching logic, not segment filter attributes.

  • Activation Target schema fields.

    Why it's wrong here

    Activation targets define export destinations, not segment input attributes.

  • Data Lake Object raw event logs.

    Why it's wrong here

    Raw event logs do not contain pre-computed Calculated Insight metrics.

  • Calculated Insight attributes related to the Unified Individual.

    Why this is correct

    Mapped Calculated Insight metrics are available as attributes to build segment rules.

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Last reviewed August 2026 · checked against the official Salesforce exam blueprint

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