AI Associate Salesforce Einstein AI Features Practice Question
A company wants to use Einstein Next Best Action to recommend actions to sales reps. Which TWO components are part of the Next Best Action strategy? (Choose 2)
Answer choices
Why each option matters
Answer the question above first, then reveal the full breakdown to understand why each option is right or wrong.
Correct answer & explanation
✓
Flows
Next Best Action strategies can use Flows or Apex to define and execute recommended actions.
Answer analysis
Option-by-option breakdown
For each option: why learners choose it and why it is or isn't the right answer here.
- ✓
Flows
Why this is correct
Flows can be used to define actions.
- ✗
Einstein Bots
Why it's wrong here
Bots are separate from Next Best Action.
- ✓
Apex
Why this is correct
Apex can also be used for custom actions.
- ✗
Einstein Prediction Builder models
Why it's wrong here
Prediction Builder is not typically used for Next Best Action.
- ✗
External machine learning models
Why it's wrong here
Not natively supported in Next Best Action.
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This AI Associate practice question is part of Courseiva's free Salesforce certification practice question bank. Courseiva provides original exam-style practice questions with explanations, topic-based practice, mock exams, readiness tracking, and study analytics to help learners prepare for the AI Associate exam.