AI Associate Ethical AI and Data Privacy Practice Question
A company must comply with GDPR when using Einstein Features to process customer data for AI predictions. Which THREE actions are required under GDPR that relate directly to AI-driven decisions?
Answer choices
Why each option matters
Answer the question above first, then reveal the full breakdown to understand why each option is right or wrong.
Correct answer & explanation
✓
Ensure that only data necessary for the prediction is used (data minimisation)
GDPR requires a lawful basis for processing (e.g., consent), the right to explanation for automated decisions, and data minimization. Data retention policy is important but not exclusive to AI decisions; and bias auditing is a best practice but not a GDPR requirement.
Answer analysis
Option-by-option breakdown
For each option: why learners choose it and why it is or isn't the right answer here.
- ✗
Implement a data retention policy that deletes customer data after 30 days
Why it's wrong here
While data retention policies are good practice, GDPR does not specify a fixed 30-day period; it requires that data be kept no longer than necessary.
- ✓
Ensure that only data necessary for the prediction is used (data minimisation)
Why this is correct
Data minimisation is a key principle in GDPR; only relevant data should be processed.
- ✓
Provide customers with the right to explanation for automated decisions that significantly affect them
Why this is correct
GDPR includes a right to explanation for automated individual decision-making, including profiling.
- ✗
Audit AI models for bias on a quarterly basis
Why it's wrong here
Bias auditing is recommended but not explicitly required by GDPR; it is more of an ethical practice.
- ✓
Obtain explicit consent from customers for using their data in AI models
Why this is correct
Consent is a lawful basis for processing personal data under GDPR, and must be obtained for AI use.
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Written by Johnson Ajibi, MSc IT Security
Senior Network & Security Engineer · founder of Courseiva
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