SF-Admin Sales and Marketing Applications Practice Question
Which THREE items can be converted upon Lead Conversion?
⚠ Common exam trap
Candidates often include Leads or Campaigns in the conversion output, forgetting that leads are converted into accounts, contacts, and optionally opportunities.
Answer choices
Why each option matters
Answer the question above first, then reveal the full breakdown to understand why each option is right or wrong.
Correct answer & explanation
✓
Account
During lead conversion, Salesforce maps lead data to the Account, Contact, and Opportunity records. Understanding this mapping is key to maintaining data continuity. If an administrator fails to map custom fields correctly, data will be lost during conversion, resulting in incomplete customer profiles and broken sales processes, which negatively impacts the organization's ability to track long-term customer relationships effectively.
Answer analysis
Option-by-option breakdown
For each option: why learners choose it and why it is or isn't the right answer here.
- ✓
Account
Why this is correct
The Account record is the primary destination for company information during lead conversion. Ensuring accurate mapping of lead fields to the account ensures that the firmographic data collected during the marketing stage is preserved and available for the sales team to leverage in their account-based selling strategy.
- ✓
Contact
Why this is correct
The Contact record is created from the lead's individual information, such as name and title. Mapping these fields correctly is essential to ensure that the sales team has all the necessary personal context to engage effectively, as the lead record itself is moved to a read-only state.
- ✓
Opportunity
Why this is correct
The Opportunity record is created to track the potential deal associated with the lead. If the user opts to create an opportunity upon conversion, the lead data is used to populate relevant fields, helping the sales team start their pipeline management without re-entering key deal-related information.
- ✗
Case
Why it's wrong here
Cases are not automatically created during the standard lead conversion process. While custom development or automation could be used to create a case, it is not a native part of the conversion lifecycle, and the system does not map lead fields to case records by default.
- ✗
Campaign
Why it's wrong here
Campaigns are not converted; they are the parent objects to which leads are associated. Converting a lead does not change the campaign record; it only transitions the lead's status and potentially creates new records, so it is incorrect to list campaigns as an item that gets converted.
About these practice questions
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JA
Written and reviewed by Johnson Ajibi, MSc IT Security
Senior Network & Security Engineer · founder of Courseiva
Last reviewed September 2026 · checked against the official Salesforce exam blueprint
This SF-Admin practice question is part of Courseiva's free Salesforce certification practice question bank. Courseiva provides original exam-style practice questions with explanations, topic-based practice, mock exams, readiness tracking, and study analytics to help learners prepare for the SF-Admin exam.