A distributed agile team has members in three different time zones. They use Scrum with two-week sprints. The daily Scrum is held at 9:00 AM Eastern Time, which is inconvenient for the team members in India (7:30 PM) and Australia (11:00 PM). The team is struggling with communication and frequently misses the daily Scrum. The product owner is not attending anyway, but the development team members from remote locations feel left out. The Scrum Master wants to improve the situation. The team has decided to try alternating the time of the daily Scrum. However, the product owner insists that the team should all be available at a fixed time. The remote developers are becoming disengaged. What should the Scrum Master do?