Sales-Con-201 Practice Question: Practical Application OF Sales Cloud Expertise
Universal Containers utilizes Campaigns to track marketing initiatives. The marketing team needs to associate both Leads and Contacts to a single Campaign and track their response status. Which TWO actions can the administrator perform to meet this requirement? (Choose two.)
Answer choices
Why each option matters
Answer the question above first, then reveal the full breakdown to understand why each option is right or wrong.
Correct answer & explanation
✓
Add both Leads and Contacts directly to the Campaign using the 'Add Members' button from the Campaign record.
Leads and Contacts can be added to campaigns as Campaign Members, and Campaign Member Status values track their engagement.
Answer analysis
Option-by-option breakdown
For each option: why learners choose it and why it is or isn't the right answer here.
- ✓
Add both Leads and Contacts directly to the Campaign using the 'Add Members' button from the Campaign record.
Why this is correct
The 'Add Members' wizard natively allows adding both Leads and Contacts to a campaign.
- ✗
Create separate campaigns for Leads and Contacts and use hierarchical campaigns to roll up metrics.
Why it's wrong here
Creating separate campaigns is unnecessary because a single campaign natively supports both Leads and Contacts as members.
- ✓
Customize Campaign Member Status values to track specific response milestones for both Leads and Contacts.
Why this is correct
Campaign Member Status values apply universally to all members (Leads and Contacts) of a given campaign.
- ✗
Use Opportunity Contact Roles to automatically generate Campaign Member records for associated Contacts.
Why it's wrong here
Opportunity Contact Roles relate contacts to opportunities, not automatically to campaigns.
- ✗
Create a junction object between Campaign and Account to relate Contacts directly.
Why it's wrong here
Salesforce uses the standard Campaign Member object to relate both Leads and Contacts to campaigns.
About these practice questions
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JA
Written and reviewed by Johnson Ajibi, MSc IT Security
Senior Network & Security Engineer · founder of Courseiva
Last reviewed August 2026 · checked against the official Salesforce exam blueprint
This Sales-Con-201 practice question is part of Courseiva's free Salesforce certification practice question bank. Courseiva provides original exam-style practice questions with explanations, topic-based practice, mock exams, readiness tracking, and study analytics to help learners prepare for the Sales-Con-201 exam.