Sales-Con-201 Sales Lifecycle Practice Question
Northern Trail Outfitters wants to track campaign ROI and multi-touch attribution. Which THREE features should the administrator configure? (Choose three.)
Answer choices
Why each option matters
Answer the question above first, then reveal the full breakdown to understand why each option is right or wrong.
Correct answer & explanation
✓
Campaign Hierarchy to roll up metrics across parent and child campaigns.
Campaign Influence, Campaign Hierarchy, and Campaign Member status track attribution.
Answer analysis
Option-by-option breakdown
For each option: why learners choose it and why it is or isn't the right answer here.
- ✗
Einstein Opportunity Scoring weight parameters.
Why it's wrong here
Scoring predicts win rates, not campaign attribution.
- ✓
Campaign Hierarchy to roll up metrics across parent and child campaigns.
Why this is correct
Hierarchies aggregate campaign rollups.
- ✓
Campaign Member Status values to track engagement stages (e.g., Sent, Responded).
Why this is correct
Member statuses track individual campaign engagement.
- ✗
Enterprise Territory Assignment rules.
Why it's wrong here
Territories handle account geography, not campaigns.
- ✓
Campaign Influence models to attribute revenue across multiple touchpoint campaigns.
Why this is correct
Campaign Influence handles multi-touch attribution.
About these practice questions
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JA
Written and reviewed by Johnson Ajibi, MSc IT Security
Senior Network & Security Engineer · founder of Courseiva
Last reviewed August 2026 · checked against the official Salesforce exam blueprint
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