Data 360 Consultant Act ON Data Practice Question
Which TWO attributes or objects are commonly mapped during the configuration of an activation for digital marketing channels? (Choose two.)
Answer choices
Why each option matters
Answer the question above first, then reveal the full breakdown to understand why each option is right or wrong.
Correct answer & explanation
✓
Contact Point Email or Contact Point Phone for channel delivery.
Digital marketing activations commonly require contact points (email or phone) and unified individual attributes for personalization.
Answer analysis
Option-by-option breakdown
For each option: why learners choose it and why it is or isn't the right answer here.
- ✗
Salesforce Core CPQ Quote Line Item IDs.
Why it's wrong here
CPQ Quote lines are irrelevant to standard marketing channel activations.
- ✓
Contact Point Email or Contact Point Phone for channel delivery.
Why this is correct
Contact points supply the necessary address identifiers for messaging channels.
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Einstein Studio machine learning model training coefficients.
Why it's wrong here
Model coefficients are internal ML weights, not customer marketing attributes.
- ✗
Data Stream Ingestion raw staging table GUIDs.
Why it's wrong here
Raw staging GUIDs are internal system keys and not used for marketing personalization.
- ✓
Unified Individual attributes such as First Name and Last Name for personalization.
Why this is correct
Individual attributes provide demographic data needed for personalized messaging.
About these practice questions
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JA
Written and reviewed by Johnson Ajibi, MSc IT Security
Senior Network & Security Engineer · founder of Courseiva
Last reviewed August 2026 · checked against the official Salesforce exam blueprint
This Data 360 Consultant practice question is part of Courseiva's free Salesforce certification practice question bank. Courseiva provides original exam-style practice questions with explanations, topic-based practice, mock exams, readiness tracking, and study analytics to help learners prepare for the Data 360 Consultant exam.