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Identity ResolutioneasyMultiple SelectObjective-mapped

Data 360 Consultant Identity Resolution Practice Question

Which TWO attributes are commonly evaluated in identity resolution match rules to establish customer identity? Choose 2 options.

Answer choices

Why each option matters

Answer the question above first, then reveal the full breakdown to understand why each option is right or wrong.

Correct answer & explanation

Email Address

Email addresses and telephone numbers are primary attributes evaluated in identity resolution match rules.

Answer analysis

Option-by-option breakdown

For each option: why learners choose it and why it is or isn't the right answer here.

  • Email Address

    Why this is correct

    Email address is a primary match attribute.

  • Telephone Number

    Why this is correct

    Telephone number is a primary match attribute.

  • Calculated Insight SQL Formula

    Why it's wrong here

    SQL formulas are not customer match attributes.

  • Data Stream Ingestion Schedule

    Why it's wrong here

    Ingestion schedule governs timing, not customer identity.

  • Activation Target URL

    Why it's wrong here

    Activation Target URL is an administrative setting, not a customer match attribute.

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JA

Written and reviewed by Johnson Ajibi, MSc IT Security

Senior Network & Security Engineer · founder of Courseiva

Last reviewed August 2026 · checked against the official Salesforce exam blueprint

This Data 360 Consultant practice question is part of Courseiva's free Salesforce certification practice question bank. Courseiva provides original exam-style practice questions with explanations, topic-based practice, mock exams, readiness tracking, and study analytics to help learners prepare for the Data 360 Consultant exam.