Data 360 Consultant Act ON Data Practice Question
Which TWO actions are required when setting up an Activation Target for Marketing Cloud Engagement? (Choose two.)
Answer choices
Why each option matters
Answer the question above first, then reveal the full breakdown to understand why each option is right or wrong.
Correct answer & explanation
✓
Configure an installed package in Marketing Cloud Engagement providing Client ID, Client Secret, and Authentication URI.
Setting up a Marketing Cloud Engagement activation target requires installing the integration package and selecting the appropriate Business Unit and credentials.
Answer analysis
Option-by-option breakdown
For each option: why learners choose it and why it is or isn't the right answer here.
- ✗
Define a Calculated Insight to aggregate messaging metrics.
Why it's wrong here
Calculated insights are optional analytics and not required to establish an activation target.
- ✗
Upload an SSL private key certificate directly into the activation target screen.
Why it's wrong here
SSL certificates are handled via Salesforce security settings or cloud storage targets, not required for basic Marketing Cloud Engagement OAuth target setup.
- ✓
Configure an installed package in Marketing Cloud Engagement providing Client ID, Client Secret, and Authentication URI.
Why this is correct
OAuth credentials from an installed package are mandatory for authenticating the Marketing Cloud Engagement connection.
- ✗
Write a custom Apex REST service in Salesforce Core CRM to bridge the connection.
Why it's wrong here
Custom Apex REST services are unnecessary because the Marketing Cloud Engagement integration is native.
- ✓
Select the target Business Unit where data extensions and audiences will be published.
Why this is correct
Selecting the correct Business Unit ensures audiences are published to the correct division in Marketing Cloud.
About these practice questions
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JA
Written and reviewed by Johnson Ajibi, MSc IT Security
Senior Network & Security Engineer · founder of Courseiva
Last reviewed August 2026 · checked against the official Salesforce exam blueprint
This Data 360 Consultant practice question is part of Courseiva's free Salesforce certification practice question bank. Courseiva provides original exam-style practice questions with explanations, topic-based practice, mock exams, readiness tracking, and study analytics to help learners prepare for the Data 360 Consultant exam.