Data 360 Consultant Identity Resolution Practice Question
Which THREE best practices should a consultant follow when troubleshooting an identity resolution implementation where unified profile counts appear unexpectedly inflated? Choose 3 options.
Answer choices
Why each option matters
Answer the question above first, then reveal the full breakdown to understand why each option is right or wrong.
Correct answer & explanation
✓
Review match rule criteria to ensure that necessary matching attributes (like email or phone) are not omitted or unmapped.
Inflated profile counts often indicate under-merging caused by missing match rules, unmapped attributes, or overly restrictive matching criteria.
Answer analysis
Option-by-option breakdown
For each option: why learners choose it and why it is or isn't the right answer here.
- ✓
Review match rule criteria to ensure that necessary matching attributes (like email or phone) are not omitted or unmapped.
Why this is correct
Omitted or unmapped matching attributes prevent records from linking, resulting in under-merging and inflated profile counts.
- ✗
Switch all reconciliation rules from Source Sequence to Longest String.
Why it's wrong here
Reconciliation rules govern field survivorship, not profile linking counts.
- ✗
Delete all data spaces and restart the entire Salesforce CRM instance.
Why it's wrong here
Restarting the CRM instance is destructive and unnecessary.
- ✓
Verify that data streams are ingesting data successfully and that source records contain populated matching field values.
Why this is correct
Empty matching fields in source records prevent successful matching.
- ✓
Check whether additional match rules (such as fuzzy name or phone) need to be added to bridge related records together.
Why this is correct
Adding robust match rules helps connect records that exact-only rules might miss.
About these practice questions
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JA
Written and reviewed by Johnson Ajibi, MSc IT Security
Senior Network & Security Engineer · founder of Courseiva
Last reviewed August 2026 · checked against the official Salesforce exam blueprint
This Data 360 Consultant practice question is part of Courseiva's free Salesforce certification practice question bank. Courseiva provides original exam-style practice questions with explanations, topic-based practice, mock exams, readiness tracking, and study analytics to help learners prepare for the Data 360 Consultant exam.