Data 360 Consultant Identity Resolution Practice Question
Which THREE actions should a consultant take when auditing an identity resolution implementation where records are incorrectly merging across distinct customer households? Choose 3 options.
Answer choices
Why each option matters
Answer the question above first, then reveal the full breakdown to understand why each option is right or wrong.
Correct answer & explanation
✓
Incorporate high-cardinality unique identifiers like distinct account numbers or verified emails.
Incorrect cross-household merging (over-merging) requires reviewing broad match rules, adding secondary criteria with strict AND logic, and verifying unique identifiers.
Answer analysis
Option-by-option breakdown
For each option: why learners choose it and why it is or isn't the right answer here.
- ✓
Incorporate high-cardinality unique identifiers like distinct account numbers or verified emails.
Why this is correct
High-cardinality identifiers prevent false positive matches between different households.
- ✓
Examine existing match rules for broad criteria (such as shared phone numbers or common last names) that bridge separate households.
Why this is correct
Broad match rules frequently cause households to merge incorrectly.
- ✗
Switch all reconciliation rules from Most Recent to Longest String.
Why it's wrong here
Reconciliation rules handle survivorship, not matching cluster logic.
- ✗
Delete all unified link records manually via Apex.
Why it's wrong here
Manual deletion via Apex on system link tables is not supported.
- ✓
Refine match rules by combining multiple attributes with strict AND logic requirements.
Why this is correct
Strict AND logic ensures records match on multiple points before combining.
About these practice questions
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JA
Written and reviewed by Johnson Ajibi, MSc IT Security
Senior Network & Security Engineer · founder of Courseiva
Last reviewed August 2026 · checked against the official Salesforce exam blueprint
This Data 360 Consultant practice question is part of Courseiva's free Salesforce certification practice question bank. Courseiva provides original exam-style practice questions with explanations, topic-based practice, mock exams, readiness tracking, and study analytics to help learners prepare for the Data 360 Consultant exam.