Data 360 Consultant Act ON Data Practice Question
When creating an activation for an advertising platform like Google Ads, what is the primary purpose of defining Contact Points within the activation?
Answer choices
Why each option matters
Answer the question above first, then reveal the full breakdown to understand why each option is right or wrong.
Correct answer & explanation
✓
To map identifiers like hashed emails or phone numbers required by the ad network for matching.
Contact points (such as hashed email addresses or phone numbers) are required by ad platforms for identity resolution and matching user profiles.
Answer analysis
Option-by-option breakdown
For each option: why learners choose it and why it is or isn't the right answer here.
- ✗
To define the geographic region where ads will be displayed.
Why it's wrong here
Geographic targeting is managed within the ad platform itself, not via Data Cloud contact points.
- ✗
To store billing information for the ad spend.
Why it's wrong here
Billing is handled entirely within the ad platform account settings.
- ✓
To map identifiers like hashed emails or phone numbers required by the ad network for matching.
Why this is correct
Contact points provide the necessary matching identifiers for external advertising platforms.
- ✗
To determine how often the ad platform refreshes the audience.
Why it's wrong here
Refresh frequency is configured in the activation schedule, not by contact points.
About these practice questions
Courseiva writes every Data 360 Consultant question from scratch — 519 in total, each with an explanation and a wrong-answer breakdown. None are copied from real exams or dumps. Learn why practice questions differ from exam dumps →
JA
Written and reviewed by Johnson Ajibi, MSc IT Security
Senior Network & Security Engineer · founder of Courseiva
Last reviewed August 2026 · checked against the official Salesforce exam blueprint
This Data 360 Consultant practice question is part of Courseiva's free Salesforce certification practice question bank. Courseiva provides original exam-style practice questions with explanations, topic-based practice, mock exams, readiness tracking, and study analytics to help learners prepare for the Data 360 Consultant exam.