Data 360 Consultant Identity Resolution Practice Question
What is the primary function of the Unified Individual DMO in Salesforce Data Cloud?
Answer choices
Why each option matters
Answer the question above first, then reveal the full breakdown to understand why each option is right or wrong.
Correct answer & explanation
✓
To act as a single, consolidated profile representing multiple source records that match based on defined rules.
The Unified Individual DMO stores the consolidated profile data resulting from identity resolution rulesets.
Answer analysis
Option-by-option breakdown
For each option: why learners choose it and why it is or isn't the right answer here.
- ✗
To generate machine learning models for lead scoring.
Why it's wrong here
Lead scoring models are built using calculated insights or Einstein Studio, not the Unified Individual DMO directly.
- ✓
To act as a single, consolidated profile representing multiple source records that match based on defined rules.
Why this is correct
The Unified Individual DMO represents the merged profile built via identity resolution.
- ✗
To store raw, unmapped data directly from marketing connectors.
Why it's wrong here
Raw unmapped data sits in ingestion or unmapped DMOs, not the Unified Individual DMO.
- ✗
To log user authentication events and login history for identity verification.
Why it's wrong here
Authentication logging is handled by security event monitoring, not identity resolution.
About these practice questions
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JA
Written and reviewed by Johnson Ajibi, MSc IT Security
Senior Network & Security Engineer · founder of Courseiva
Last reviewed August 2026 · checked against the official Salesforce exam blueprint
This Data 360 Consultant practice question is part of Courseiva's free Salesforce certification practice question bank. Courseiva provides original exam-style practice questions with explanations, topic-based practice, mock exams, readiness tracking, and study analytics to help learners prepare for the Data 360 Consultant exam.