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Data 360 Consultant Act ON Data Practice Question

What artifact must be associated with an Activation to determine the communication channel (eんに, email address or phone number) used to reach the audience?

Answer choices

Why each option matters

Answer the question above first, then reveal the full breakdown to understand why each option is right or wrong.

Correct answer & explanation

Contact Point Object

Contact Point objects (such as Contact Point Email or Contact Point Phone) must be linked and selected during activation setup to provide the necessary communication channels.

Answer analysis

Option-by-option breakdown

For each option: why learners choose it and why it is or isn't the right answer here.

  • Data Stream Ingestion Object

    Why it's wrong here

    Ingestion objects are raw staging tables used prior to modeling and activation.

  • Calculated Insight Summary Table

    Why it's wrong here

    Calculated insights provide aggregated metrics, not communication channel endpoints.

  • Identity Resolution Rule Set

    Why it's wrong here

    Rule sets define how profiles merge, not how communication channels are selected for activation.

  • Contact Point Object

    Why this is correct

    Contact Point objects supply the specific address, email, or phone number required to reach the unified individual.

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Written and reviewed by Johnson Ajibi, MSc IT Security

Senior Network & Security Engineer · founder of Courseiva

Last reviewed August 2026 · checked against the official Salesforce exam blueprint

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