Data 360 Consultant Act ON Data Practice Question
An organization is using Data Cloud to activate segments to Marketing Cloud Engagement. After updating the segment criteria, the marketing team notices that contacts who no longer qualify are remaining in the Marketing Cloud data extension. What is the most likely cause?
Answer choices
Why each option matters
Answer the question above first, then reveal the full breakdown to understand why each option is right or wrong.
Correct answer & explanation
✓
The activation was configured as an append-only export rather than a full refresh or differential update supporting removals.
If differential updates or suppression handling are misconfigured, or if the activation is set to append-only rather than refresh/update, removed records may remain in the target system.
Answer analysis
Option-by-option breakdown
For each option: why learners choose it and why it is or isn't the right answer here.
- ✓
The activation was configured as an append-only export rather than a full refresh or differential update supporting removals.
Why this is correct
Append-only configurations add records without sending removal payloads for profiles that exit the segment.
- ✗
Identity Resolution match rules were modified after segment publication.
Why it's wrong here
Match rule changes affect profile merging, not segment exit handling.
- ✗
The Data Action Target webhook was disabled.
Why it's wrong here
Webhooks are used for real-time data actions, not Marketing Cloud Engagement batch activations.
- ✗
The Marketing Cloud Connector user token has expired.
Why it's wrong here
Expired tokens prevent publishing entirely rather than affecting removal handling.
About these practice questions
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JA
Written and reviewed by Johnson Ajibi, MSc IT Security
Senior Network & Security Engineer · founder of Courseiva
Last reviewed August 2026 · checked against the official Salesforce exam blueprint
This Data 360 Consultant practice question is part of Courseiva's free Salesforce certification practice question bank. Courseiva provides original exam-style practice questions with explanations, topic-based practice, mock exams, readiness tracking, and study analytics to help learners prepare for the Data 360 Consultant exam.